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Online Recruiting Trends: Do Not Post Your Job Openings On Niche Job Boards Until You Ask Yourself These 5 Questions
By admin | November 19, 2007
1. Do your job opportunities appeal to the target audience of the Niche Job Board? If your job description was written and used for local newspapers, general job boards or your own job board….dump it. Now take the time to modify it to make it appeal to the job seekers you want to influence on the niche job board.
2. Is your Niche Job Board job advertisement authentic? The qualified job seeker should not feel your job description is ‘forced’. Instead, it should convey a subtle message about the personality and principles of your organization.
3. Is your Niche Job Board job advertisement exclusive to you? If your job description is not exclusive to you, you may in fact be helping your competitor recruit talent away from you. To find out whether or not your job description is indeed exclusive, try the following brief experiment: Select one of your job descriptions and insert the name of your competitor. If your job description is
just as effective, it is not exclusive enough.
4. Are your job opportunities relevant to the job seekers Niche Job Board’s audience? Your job description should be written with the job seekers point of view in mind. It should tell a job seeker why they should apply for your job opportunity. In a nutshell, the job description you post on a Niche Job Board should answer the job seeker question, “What will applying for and becoming a
candidate for this position do for me?”
5. Are you prepared to be persistent? It can be difficult to win the confidence of a Niche Job Board’s community of job seekers. However, you can go a long way in establishing credibility and familiarity with them by a conducting a consistent job marketing campaign planned over a period of time.
The five tests above will help ensure you speak to the spirit of the Niche Job Board you are posting to and advertising on. And when
you apply the tests above, you will influence Niche Job Board job seekers to not only desire a job opportunity but to want your job opportunities.
Sending Love, Success and Happiness from The Realm~RLP
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